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Carol Anne, founder and President of Deep Woods Technology, Inc., likes to call
herself a "recovering engineer." Her career spans recognition as an
inventive hardware and software designer, award-winning author, prolific product line
management consultant, a stint as behavior counselor, and several years as entrepreneurial
CEO of venture-financed starts-up. She combines all these experiences in her
consulting practice, and finds it easy to relate to people from President to peon, because
she's already been there sometime in her career. |
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Over 30 years
collecting a breadth
of experience. |
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Chronology...of a Sort
Carol Anne grew up
with the computer industry, from some of the earliest vacuum-tube computers (NCR 304
prototype; the production model went to transistorized circuitry) through the growing E-commerce
of the World Wide Web.
Following a love of
electronics acquired in her teens, she began programming and developing computers in 1957,
became a consultant in technology and management in 1969, and commenced formal study of
human behavior in 1980.
In the early '60s,
after working in the electronics industry in Japan as a junior design engineer, she
entered the computer software business. As one of the few people in the software
business with a grounding in electronics, she was in a unique position to bridge the
"hardware/software" gap.
In 1971, she wrote
about the forthcoming "computer on a chip," and predicted it would revolutionize
computing as we knew it. She vastly understated the case at the time, and was widely
discounted as wild-eyed. During that decade, she concentrated on product line
management of personal computers and office automation equipment for major firms including
Burroughs, Xerox, Savin, IBM and Perkin-Elmer. During the same period she advised Intel,
Motorola, Texas Instruments and National Semiconductor on appropriate technology
development. While Technical Director of Teledyne, she invented real-time
closed-captioning of television news for the hearing impaired. Later, she
contributed to several projects in development of the IBM Personal Computer. Her
investigation into human behavior and communications processes in the early '80's led to
creation of Software Ergonomics, a concise and comprehensive discipline for
tailoring computer products and programs to the unique ways human beings process
information.
In the 80's, Carol
Anne invested several years in exploring ways to solve the TechSupport crisis, resulting
in foundation of M'aidez, a CD-ROM of technical support information from a wide variety of
vendors. That product was predicated on principles that later emerged as the World
Wide Web. Having launched that company's product, she returned to consulting
practice, leveraging her leading-edge experience with groupware (she used it in managing
M'aidez chaotic early years) and how it can affect a company's performance.
Since 1991, Carol Anne has been creating
innovative solutions that involve both technology and the culture where it's used.
Specifically, she works with Organizational Technology,
and the symbiotic relationship it has with Organizational
Culture. The few companies who really understand the relationship between these
two are those that are girding themselves for winning in the new years of the Millennium. |
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High points in
an ever-changing
adaptation to
new markets. |
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Philosophy
"In the coming decades, there are two key
resources that will separate the winners from the losers: People...and the
technology that links those people.
"The era of chewing up our precious
resources our peopleis ending, just like we're beginning
to realize that we can't continue to foul the nest of our home, the Earth. We work
as a part of life; we don't live to work.
"Technology is enabling people to choose to
live fuller lives, live in healthier environments, set more modest business goals while
setting higher family, health and relationship goals. The relationship between the
employee and the corporation is changing...and a lot of corporations don't know it yet.
"The enabling technology is changing at a
heart-stopping pace...but people still get born, grow, emerge, and mature at the same slow
rate. Synchronizing the best of technology to elicit the best of people is the
challenge of the next several years." |
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Affiliations
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1992- |
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Deep Woods Technology, President
& founder |
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1988- |
1992 |
M'aidez, Inc & FaxPad, Inc., Chairman
& founder
Product development and launch |
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1968- |
1988 |
Semiotics Designers, founder,
principal
Microprocessor-based product line management |
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1976- |
1977 |
Teledyne/Geotech, Technical
Director
Founded new business unit in microprocessor systems |
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1970- |
1968 |
Microcomputer Technique, founder,
principal
Innovators in microcomputer product development |
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1967- |
1970 |
Control Data Corp., Technical
Director, Institute
for Advanced Technology |
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1957- |
1967 |
U. S. Air Force, National Cash Register,
Heliodyne, Engineer, programmer |
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Clientele
Carol Anne has consulted to a wide array of
large, successful companies. In her early career she's generated results for
companies named above, as well as Xerox, Savin, Perkin-Elmer, Burroughs, among many
others.
Since founding Deep Woods Technology, she's
worked with executives at Intel, DuPont, Kaiser Permanente, Hewlett-Packard, Amoco, Ricoh, Thomson Publishing,
Advanced Micro Devices, Lotus Development, and Applied Materials. |
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Proudest Moments
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 | Inspiring Technologists.
Helped establish the virtual-team practices that
allowed them to exceed all management expectations for major
computer system deployment. (DuPont)
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| Close-captioning. Conceived the solution for
and managed implementation of the real-time closed captioning system for deaf television
viewers. (National Institutes of Health)
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| Gasoline Dispensers. Designed two different
microprocessor-based gas pumps for self-service stations. (Gilbarco/Exxon)
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| Telephone Systems. Designed software and
modified hardware design for the first microprocessor-based PABX. (Chestel/TIE)
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| Software. Managed the development of
time-sharing operating systems, software development tools (CDC, numerous
clients)
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| IBM Personal Computer. Eliminated a
bottleneck that would've caused a three monthd launch delay (IBM)
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| Jesse Neale Award for editorial excellence,
1977, for explaining the new technology microprocessors in a way that even the judges
could understand. |
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Products and
publications
prior to
Deep Woods'
founding. |
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Sorriest Sorries
Okay, so I've got a few...but
you'll have to get to know me a lot better to hear about those! |
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