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Who Should Choose Technology?

Carol Anne Ogdin
Founder, Deep Woods Technology, Inc.

"War is too important to be be left to generals."

     There's a serious problem in modern organizations that's getting worse as technology gets more sophisticated and complex:  Too many choices are being made by the wrong people.  Technologies that would ideally enable the organization to leap to a new level of performance are being ignored in favor of more cosmetically-appealing tools.

     Many technologists are ill-equipped to select appropriate organizational technologies.  The solution is either:

  1. Make sure that non-technical management is included in the evaluation phase of product selection, or
  2. Make sure the technologists given the task have actually had substantial experience managing a profit center out in the organization during their career.

     There is a serious dichotomy here:  The most powerful tools that offer the poential for maximum impact on organizational productivity are often extremely complex.  They may require lots of learning time to figure out how best to use them.  But, there are invariably simpler products, more modest in scope, and easier to understand, install and administer. 

The real needs for
technology are in
business units, not
the technology
department.


How It Gets That Way

     Today's IS/IT departments are generally cost-driven.  Top management allocates a budget, and then says, "Give us e-mail (for example), and do it within this budget."  The poor technologist has neither the motivation nor the experience to look beyond these minimal solutions and select higher-cost options that would produce true results for the organization as a whole.  They're focused on cost reduction, not on maximum bang-for-the-buck.

     When the choice is left to technologists, they're naturally going to select products that make their lives easier...even if that means the organization as-a-whole suffers from a lack of functionality in the products.  Worse, many of these technologists haven't sufficient line-of-business management experience to know what they don't know about organizational true needs.  Given a very sophisticated product that gains user ease-of-use by putting more demands on the technology community, it not hard to see why the technologists object.  Since they don't benefit from the sophistication, they see no reason to take on more work load.

     No where is this more evident than in the selection of something as simple as an e-mail system:  If it's the first one, and the decision is left to technologists alone, you can bet they'll pick a simple product that provides just e-mail.  But it probably lacks the complex and sophisticated features for mobile executives who need to get their mail from hotel rooms without tinkering.  And it probably won't scale well when you try to build that strategic partnership with a company that has a different mail system.  Further, it probably won't have the features necessary for group calendaring and scheduling, or many of the other features that companies are using to gain competitive leverage.  In this case, they've fulfilled their management mandate ("install e-mail, stay within costs"), and they may've undermined the ability for the organization to exploit, say, knowledge management, or distance learning, or comprehensive workflow, or relationship selling support.

     All too often, corporate management abrogates their responsibility to  technologists who, themselves, have never had to meet a payroll or produce a profit.  It's essential that the IS/IT organization be populated12ptem.gif (833 bytes)especially at the highest levels12ptem.gif (833 bytes)with people who've spent years out in the field, on the factory floor, or on the service lines.  Intel's new CIO, for instance, has spent most of his career in Field Sales management; you can expect the quality of decisions to different from those of an IS/IT group headed by a promoted programmer.  And, if the respected technologists don't have that experience base, make sure that the organizational technology choices are made by senior non-technical management, guided by the technologists' views and experience, of course.  But don't let the technologists make the decisions alone.

IS/IT managers
are often given
the wrong
marching orders.


What You Need To Do

     Here're some steps you can take:

Make sure IS/IT leaders (CIO, directors) have actual line-of-business experience.
 
If they don't have that experience, pair them with peer-mentors from in the line organizations.
 
Make sure technology evaluation teams are lead by line-of-business managers, with contribution from technologists.
Make sure the
right people are in
place to make the
right technology
choices.
 

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