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Maximizing E-Mail Benefits

How to Improve the Ways People Use E-Mail to
Reap More Organizational Benefits

Carol Anne Ogdin
Founder, Deep Woods Technology, Inc.

Abstract:   E-mail has become, for many organizations, both "mission critical" and a source of widespread personal dissatisfaction.  In summary of our work with many clients, we share our findings from research, and recommendations for making e-mail a more powerful tool.  While many of these recommendations require strategic rethinking and shift, some can be shared with your users today to see immediate results.

E-mail Characteristics

 
The E-mail Paradox; what makes e-mail so important, and so darned frustrating?
 
The Power of E-mail; what is it about e-mail that makes it so valuable that corporations are deploying it so broadly?
 
The Problems Intrinsic to E-Mail; what is the downside of the technology?


Culture and Behavior

 
The Limits of textual communication means we must use different methods and strategies to be effective.
 
Here are Tricks and Techniques you and your e-mail users can exploit to improve communications, and reap the kinds of rewards we report in Findings from the Field.
 
How you get large populations of users to adopt these methods has more the aura of a marketing campaign than a technology roll-out.

 

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Last modified: February 17, 2002   (Hit Counter )